When it comes to creating unforgettable visual experiences, Backbeat Motion is always up for the challenge. For Super Bowl LVII, we had the incredible opportunity to animate a massive vinyl print of the Vince Lombardi Trophy, which was prominently displayed down the side of the One Arizona Center. This project, commissioned by Omnispace 360, pushed our team to work within a tight deadline while delivering high-impact visuals that captivated audiences.
Super Bowl events demand perfection, and this project was no exception. Given the sheer scale of the print and the need for precision, our team had to ensure that the animation not only looked stunning but also seamlessly aligned with the physical display. The timeline was incredibly tight, but we thrive under pressure—and we made it happen.
Unlike traditional motion design studios, Backbeat Motion specializes in projection mapping. This expertise gave us a significant advantage: we were able to test our animations in-house before the final projection. By printing a scaled-down version of the vinyl and projecting our animations onto it, we could see exactly how colors, brightness, and movement would translate onto the final display.
This process was crucial in identifying potential issues before the live show. We caught hiccups that would have otherwise gone unnoticed—ensuring a flawless execution when it mattered most. Our ability to troubleshoot and refine ahead of time made all the difference in the project’s success.
Thanks to our innovative approach and the seamless collaboration with Omnispace 360, the final projection was a massive success. The Vince Lombardi Trophy came to life with dynamic motion graphics, perfectly aligned with the massive vinyl print. The final result was nothing short of spectacular, leaving a lasting impression on attendees and viewers alike.
This project exemplifies what we do best—taking complex ideas and turning them into visually stunning experiences that push the boundaries of motion design and projection mapping. If you're looking for a team that can bring your vision to life with precision and creativity, Backbeat Motion is ready to make it happen.
Whether you're planning a large-scale event, a branded activation, or an immersive experience, we’d love to collaborate. Get in touch with us today and let’s make something unforgettable together.
